Google Merchant Center and Google Business Profile campaigns

Achievements so far:

  • Worked with the US Google team on a copywriting AI project to provide a useful online resource for copywriters across the agency.
  • Wrote a new MC and GBP Unified Style Guide for Copywriting with the aim of providing a technical style guide and create greater consistency across emails on a more granular level.
  • Created a new Onboarding Deck for Creatives, collating deprecated docs and decks and adding new content.
  • Currently working with Google on a strategic project to overhaul all external and internal GBP and MC documentation, from the brief, the creative process, right through to email launch.