Google campaigns

As part of an embedded Google team, I head up the copy team on the Merchant Center and Business Profile account. We creatively collaborate with Google clients to write notifications and recommendations at scale and at speed.

Key achievements:

• Created a generative AI prompt library for copywriters across the agency alongside the US Google team
• Overhauled all external and internal client comms, documentation from the brief, the creative process, right through to email launch
• Wrote a new Unified Style Guide for Copywriting with the aim of providing a technical style guide and create greater consistency across emails on a granular level
• Audited existing internal content, created a new Onboarding Deck for Creatives
• Designed wireframes, wrote UX copy and worked with a designer to create a new Google internal website
• Creatively contributed and pitched ideas for wider Google projects