Google Merchant Center and Google Business Profile campaigns
Achievements so far:
- Worked with the US Google team on a copywriting AI project to provide a useful online resource for copywriters across the agency.
- Wrote a new MC and GBP Unified Style Guide for Copywriting with the aim of providing a technical style guide and create greater consistency across emails on a more granular level.
- Created a new Onboarding Deck for Creatives, collating deprecated docs and decks and adding new content.
- Currently working with Google on a strategic project to overhaul all external and internal GBP and MC documentation, from the brief, the creative process, right through to email launch.